Introduction

What Malloy Studio Is

Malloy Studio is an AI motion designer built to help you generate reusable motion graphics with AI.

You do not need to learn After Effects.
You do not need to build animations from scratch.

Malloy Studio is designed for video editors and creators who want:

  • Speed

  • Consistency

  • Control

It works best when you think in components, not full videos.

Malloy Studio:

  • Converts clear instructions into structured motion graphics

  • Generates animations that are meant to be reused

  • Exposes editable inputs such as text, colors, timing, and layout

You can think of it as:

  • A motion graphics template generator

  • A system that turns prompts into editable animation structures

  • A faster way to build lower-thirds, titles, counters, charts, and UI-style animations

The goal is not a perfect one-shot result.

The goal is a solid base animation that you can refine and reuse.

What Malloy Studio Is Not

Malloy Studio is not:

  • A full video generator

  • A replacement for your video editor

  • A storytelling engine

  • A pixel-perfect animation copier

It does not:

  • Automatically know your brand rules

  • Guess what should be dynamic

  • Interpret vague creative direction

  • Replace final manual polish

If you treat Malloy Studio like a type-once, get-perfection tool, results will be inconsistent.

If you treat it like a structured system, results improve quickly.

The Core Mental Model

Malloy Studio works best when you:

  • Start simple

  • Generate in steps

  • Lock structure first

  • Refine details later

  • Reuse instead of restarting

You are not prompting for a finished video.

You are prompting for a motion graphic that can adapt.

Everything in this guide builds on this idea.

What This Guide Covers

This guide will help you:

  • Understand what the system can and cannot control

  • Write prompts that produce stable results

  • Avoid common mistakes

  • Create animations that stay flexible after generation

This guide does not:

  • Teach motion design theory

  • Teach video editing basics

  • Focus on artistic experimentation

If your goal is reliable motion graphics, fast, this guide is for you.

Next

Using the Terms: Canvas and Controls

That chapter explains how Malloy Studio separates visual output (Canvas) from editable inputs (Controls). Understanding those terms will vastly improve your generation results.